Branding: Part 2

Customer Identification This is the part that requires a little research and investigation on your part. At this point you may have a lot of ideas about what you want your customer base to look like. Also think about how much of yourself your brand will reflect. Are you an example of your target customer? […]

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Branding: Part 1

Why does it matter? A strong brand creates a roadmap that keeps you on the right track, you check with your brand identity before something makes the cut. It insures that your communication is consistent and identifiable. It defines what you’re business will be ‘known for’ and tells customers what to expect. Your brand is […]

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Collaboration & Why We Need More

ood old ‘heathy competition’ has been the modus operandi for many on the traditional (and even expected) path to success. In an ever evolving ‘sharing’ economy, the idea of collaboration becomes the rule, not the exception. But really, it’s like going back to basics- right? You’ve heard it before: “two heads are better than one”. […]

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Learning How To Bloom

e had planned to meet in person, but then pregnant, Bloom, needed some much deserved rest & relaxation. So, a phone call it was and how perfect that turned out to be. By omitting outside distraction, I was able to sit front row in the mind and magic of what it meant to take in […]

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That Darn Rachel

When it comes to the urban culture scene, blogger Rachel Nevels has her eyes wide open and ear to the ground. She’s not only writing to express but to cultivate and connect. With a love for Saint Louis and the talent coming out of it- Rachel shares with me her visions of its future and […]

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Magazine Round-Up

It seems there’s been an increasing interest in indie magazines as of late. In our desire for the authentic, I can understand why. There’s nothing like the experience of physically holding a book or magazine in your hands. Here is my round-up of lesser known, but absolutely worthy black & brown owned magazines. One more way […]

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Our Friend, Keisha

I sat in a cozy corner at a local sushi spot thumbing through the last few pages of a book when Keisha walked in. Known as a connection curator and social entrepreneur, she now had the title of author under her belt. I was in fact reading her new book, ‘Hey Friend: 100 Ways to […]

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Apply + Participate

We’re looking for creatives and entrepreneurs pushing the envelope in design and business. Interested in sharing your vision? Apply now to join our concept pop up event. To apply for a booth, please complete and submit the form below. *Click here for vending information. Thank you for your interest in The Makers Mart.  

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